Digital Marketing Blog

Marketing

The customer journey

by Alex Cleanthous

 Transcript Hey, I’m Alex Cleanthous, Chief Innovation Officer at Web Profits, and today I’ll be talking about why you should be optimising for the customer journey and not the “last click”. And I’ll be doing it by showing you the path one ...

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Marketing

The Absolute Minimum Viable Sales Funnel [TEMPLATE]

by Sujan Patel

Ah, the sales funnel. Sales funnels are as varied as the products and services they’re designed to sell. But all of them share the same general design: a large number of prospects go into the wide mouth at the top and slowly trickle down through the lev ...

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Content Marketing

An Account-Based Marketing Cheat Sheet to Start Closing High-Ticket Sales

by Brad Smith

If you’re still running email blast campaigns using the standard “Hey FNAME!” template to land clients, you might be living in a different century. In which case, you should probably time-travel back to reality. Sure, a drip email campaign might do ...

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Case Studies

From Zero to $13 Million in 12 months – Koala.com’s Growth Strategy

by Alex Cleanthous

If you’re on Facebook, you’ve probably heard about Koala. If you haven’t, they’re an online mattress company that drives growth through digital marketing. They launched in 2015 and in their first 12 months hit $13 MILLION in sales. ...

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PPC

12 Can’t-Fail AdWords Headline Formulas to Start Testing

by Sujan Patel

Writing ad copy is difficult – period. It only gets harder when you have to convey your message in just a few words – something that comes with the territory when crafting copy for AdWords. But we can make your job easier. Formulas can help yo ...

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