Marketing

Marketing

5 Marketing Trends To Watch Closely in 2019

by Jose Angelo Gallegos

The leaves are turning and there’s a chill in the air, which can only mean one thing. No, it’s not the arrival of the much-anticipated Pumpkin Spiced Latte into a Starbucks near you. Instead, it’s time to look ahead and figure out what marketing tre ...

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Marketing

Protect Your Mobile Acquisition Dollars With These 4 Retention Hacks

by Dottie Schrock

We are in the midst of what has been coined as a “mobile engagement crisis.” What this means, exactly, is that apps are spending lots of money and effort to acquire new users and then failing to engage them. This results in users becoming dormant, or ...

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Marketing

The customer journey

by Alex Cleanthous

 Transcript Hey, I’m Alex Cleanthous, Chief Innovation Officer at Web Profits, and today I’ll be talking about why you should be optimising for the customer journey and not the “last click”. And I’ll be doing it by showing you the path one ...

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Marketing

The Absolute Minimum Viable Sales Funnel [TEMPLATE]

by Sujan Patel

Ah, the sales funnel. Sales funnels are as varied as the products and services they’re designed to sell. But all of them share the same general design: a large number of prospects go into the wide mouth at the top and slowly trickle down through the lev ...

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Marketing

Why speed is important

by Alex Cleanthous

 “If everything seems under control, you’re just not going fast enough” – Mario Andretti. Here’s why speed is important in digital marketing. Transcription People always talk about speed being important with digital marketing, but wha ...

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