Email Marketing

Email Marketing

The Ultimate Guide to Email Sequences

by Alex Cleanthous

One of the first things I learnt when I started marketing online back in 2001 was how to use email sequences (right after I learnt about how to use AdWords to generate conversions). Email marketing is one of the most powerful tactics in your digital marke ...

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Email Marketing

How to write the perfect ‘welcome’ email

by Ollie de Vries

How much emphasis do you put on creating a great welcome email for your new subscribers? They may not be the most exciting weapon in your marketing toolbox, but compared to other marketing emails, welcome emails generate four times the open rates and five ...

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