CRO

CRO

A 7-Point Guide to Reducing Customer Churn with Customer Research

by Alex Birkett

No one likes customer churn. In fact, the current stance in growth is that retention is the most important part of the equation. It doesn’t matter how many customers you can pour into your app if you can’t keep them there. Clearly this is a complicate ...

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CRO

Quick Wins & Long-Term Success: How to Kickstart Your Landing Page Optimizations

by Sujan Patel

The landing page: underutilized, underappreciated, and oft-forgotten. Do you really need one for each campaign you have running? Conventional wisdom tells us it’s easier and cheaper to just send all traffic to a generic page like a home page. That way, ...

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CRO, Design

How to create a SaaS homepage that converts

by Peter Yun

Is your homepage designed to effectively convert more visitors into paying customers? Your homepage needs to have an impact by immediately informing and educating a website visitor about what you do as a business and how it will benefit them, as well a ...

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