Content Marketing

Content Marketing

An Account-Based Marketing Cheat Sheet to Start Closing High-Ticket Sales

by Brad Smith

If you’re still running email blast campaigns using the standard “Hey FNAME!” template to land clients, you might be living in a different century. In which case, you should probably time-travel back to reality. Sure, a drip email campaign might do ...

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Content Marketing, Social Media

How to Use Facebook Ads to Drive Growth at Different Stages of the Funnel

by Alex Cleanthous

It’s no secret that Facebook Ads are a powerful tool for marketing your business. As of March 2016, more than 3 million companies were taking advantage of the platform, and their spending represented 19% of the $70 billion spent worldwide on mobile adve ...

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Content Marketing

High-Performing Blog Post Formats

by Sujan Patel

When creating blog content, do you think about the form it takes, or do you just come up with a topic, do a bit of research, and start writing? Not all ideas lend themselves best to a standard blog post. There are lots of ways to format a post, and many o ...

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Content Marketing

Build a Killer Content Campaign By Working Backwards

by Sujan Patel

Every marketer I know has come up with a great topic out of the blue, and whenever that happens, they tend to jump into action right away. They eagerly whip up an informative post and pack it full of value before posting it to their blog. I’ve done ...

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