PPC

12 Can’t-Fail AdWords Headline Formulas to Start Testing

by Sujan Patel

Writing ad copy is difficult – period. It only gets harder when you have to convey your message in just a few words – something that comes with the territory when crafting copy for AdWords. But we can make your job easier. Formulas can help yo ...

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Uncategorized

A Step-by-Step Process for Optimizing E-commerce Product Pages

by Sujan Patel

Looking to buy something online? Amazon. eBay. Walmart. Etsy. Best Buy. Target. Any one of them can help you out with extensive shopping portals and catalogs.   E-commerce sales in the U.S. alone are projected to top $523 billion by 2020, with upwards of ...

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Marketing

8 Great Examples of Using Chatbots for Growth

by Sujan Patel

Maybe you consider them a fad. Or a cheap gimmick. Or something better suited for tweens and teens. Look closer. And don’t be fooled by the first part of their name. ...

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CRO

Quick Wins & Long-Term Success: How to Kickstart Your Landing Page Optimizations

by Sujan Patel

The landing page: underutilized, underappreciated, and oft-forgotten. Do you really need one for each campaign you have running? Conventional wisdom tells us it’s easier and cheaper to just send all traffic to a generic page like a home page. That way, ...

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Marketing

Running a Growth Audit: How Does Your Performance Stack Up?

by Sujan Patel

If you’re not growing, you’re dying. Ever hear that one before? It’s a business axiom that’s been around forever, and with good reason. It’s true – and even more so now in the ultra-competitive world of the 21st century. Businesses today a ...

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