Case Studies

5 Companies That Grew Using Cold Email

by Sujan Patel

“You’ve got mail!” Remember the thrill each time you heard that email announcement? You couldn’t wait to receive your next one. Now? We do everything we can to keep the number of emails as low as possible. We aim for “inbox zero.” We use spam ...

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Case Studies

Unconventional Growth: How 10 Companies Succeeded by Ignoring Marketing “Wisdom”

by Sujan Patel

Everyone has an opinion (just check out the dozens of “Opinions are like [blank]” memes to see what I mean). Some you agree with, others you strongly oppose, and still others you feel indifferent about. Sometimes those opinions are so successful and p ...

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Marketing

How to Grow a Business Using Community Marketing

by Sujan Patel

Let me ask you a question: how much community marketing (CM) are you doing? If you answered “none,” don’t feel bad. You’re not alone. But that’s not to suggest you don’t need to change the situation. ...

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Marketing

How to Find and Interview a Growth Marketer

by Sujan Patel

In 2016, Econsultancy conducted its Digital Marketing Trends survey, and asked companies to pinpoint what they saw as the biggest opportunity area for 2016. It wasn’t content marketing (although you all know how I feel about that one). It wasn’t mobil ...

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Marketing

The State of Referral Marketing in 2017: A Web Profits Analysis

by Sujan Patel

2015 was the year of content marketing. In 2016, all anybody could talk about was influencer marketing. So what’s 2017 going to be about? While effective web marketing tactics abound, we’re putting our money on referral marketing as this year’s hot ...

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