CRO

Quick Wins & Long-Term Success: How to Kickstart Your Landing Page Optimizations

by Sujan Patel

The landing page: underutilized, underappreciated, and oft-forgotten. Do you really need one for each campaign you have running? Conventional wisdom tells us it’s easier and cheaper to just send all traffic to a generic page like a home page. That way, ...

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Marketing

Running a Growth Audit: How Does Your Performance Stack Up?

by Sujan Patel

If you’re not growing, you’re dying. Ever hear that one before? It’s a business axiom that’s been around forever, and with good reason. It’s true – and even more so now in the ultra-competitive world of the 21st century. Businesses today a ...

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Case Studies

5 Companies That Grew Using Cold Email

by Sujan Patel

“You’ve got mail!” Remember the thrill each time you heard that email announcement? You couldn’t wait to receive your next one. Now? We do everything we can to keep the number of emails as low as possible. We aim for “inbox zero.” We use spam ...

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Case Studies

Unconventional Growth: How 10 Companies Succeeded by Ignoring Marketing “Wisdom”

by Sujan Patel

Everyone has an opinion (just check out the dozens of “Opinions are like [blank]” memes to see what I mean). Some you agree with, others you strongly oppose, and still others you feel indifferent about. Sometimes those opinions are so successful and p ...

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Marketing

How to Grow a Business Using Community Marketing

by Sujan Patel

Let me ask you a question: how much community marketing (CM) are you doing? If you answered “none,” don’t feel bad. You’re not alone. But that’s not to suggest you don’t need to change the situation. ...

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