Digital Marketing Blog

Marketing

Protect Your Mobile Acquisition Dollars With These 4 Retention Hacks

by Dottie Schrock

We are in the midst of what has been coined as a “mobile engagement crisis.” What this means, exactly, is that apps are spending lots of money and effort to acquire new users and then failing to engage them. This results in users becoming dormant, or ...

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webprofits - culture of experimentation
Case Studies

How to build a culture of experimentation within your company

by Alex Cleanthous

The digital age has brought with it business disruption on a scale that’s never been seen before. It’s no longer uncommon to see ‘unknown’ startups rapidly grow and overtake competitors in long-established industries — seemingly overnight. But h ...

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Case Studies, Website Reviews

Kabbage.com – the Growth Strategy of a Billion Dollar Fintech Startup

by Alex Cleanthous

There are more than 28.8 million small businesses in the United States, which is about 99.7 percent of all US businesses. And when a small business is looking to drive growth, it needs finance. Small business accounts for a significant amount of all busi ...

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Marketing

The customer journey

by Alex Cleanthous

 Transcript Hey, I’m Alex Cleanthous, Chief Innovation Officer at Web Profits, and today I’ll be talking about why you should be optimising for the customer journey and not the “last click”. And I’ll be doing it by showing you the path one ...

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Marketing

The Absolute Minimum Viable Sales Funnel [TEMPLATE]

by Sujan Patel

Ah, the sales funnel. Sales funnels are as varied as the products and services they’re designed to sell. But all of them share the same general design: a large number of prospects go into the wide mouth at the top and slowly trickle down through the lev ...

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