Digital Marketing Blog

PPC

12 Can’t-Fail AdWords Headline Formulas to Start Testing

by Sujan Patel

Writing ad copy is difficult – period. It only gets harder when you have to convey your message in just a few words – something that comes with the territory when crafting copy for AdWords. But we can make your job easier. Formulas can help yo ...

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CRO

A 7-Point Guide to Reducing Customer Churn with Customer Research

by Alex Birkett

No one likes customer churn. In fact, the current stance in growth is that retention is the most important part of the equation. It doesn’t matter how many customers you can pour into your app if you can’t keep them there. Clearly this is a complicate ...

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Uncategorized

A Step-by-Step Process for Optimizing E-commerce Product Pages

by Sujan Patel

Looking to buy something online? Amazon. eBay. Walmart. Etsy. Best Buy. Target. Any one of them can help you out with extensive shopping portals and catalogs.   E-commerce sales in the U.S. alone are projected to top $523 billion by 2020, with upwards of ...

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Marketing

8 Great Examples of Using Chatbots for Growth

by Sujan Patel

Maybe you consider them a fad. Or a cheap gimmick. Or something better suited for tweens and teens. Look closer. And don’t be fooled by the first part of their name. ...

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Marketing

How ‘Loyalty Economics’ Work: An Onboarding Cheat Sheet that Creates Customers for Life

by Brad Smith

It’s been called “marketing’s dirty little secret.” The embarrassingly skewed 92:1 ratio says that marketers spend $92 dollars on new customer acquisition compared to a lowly single dolla’ bill on retention. That’s not just a problem; it’s a ...

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