Digital Marketing Blog

Marketing

How ‘Loyalty Economics’ Work: An Onboarding Cheat Sheet that Creates Customers for Life

by Brad Smith

It’s been called “marketing’s dirty little secret.” The embarrassingly skewed 92:1 ratio says that marketers spend $92 dollars on new customer acquisition compared to a lowly single dolla’ bill on retention. That’s not just a problem; it’s a ...

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Marketing

The Comprehensive Guide to Investing Your Digital Marketing Budget

by Tam Al-Saad

As any marketing professional or business owner working today can tell you, there’s never been more pressure to be so many places at once. Surf over to any digital business blog, and you’ll see article upon article recommending new and different marke ...

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CRO

Quick Wins & Long-Term Success: How to Kickstart Your Landing Page Optimizations

by Sujan Patel

The landing page: underutilized, underappreciated, and oft-forgotten. Do you really need one for each campaign you have running? Conventional wisdom tells us it’s easier and cheaper to just send all traffic to a generic page like a home page. That way, ...

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Marketing

Running a Growth Audit: How Does Your Performance Stack Up?

by Sujan Patel

If you’re not growing, you’re dying. Ever hear that one before? It’s a business axiom that’s been around forever, and with good reason. It’s true – and even more so now in the ultra-competitive world of the 21st century. Businesses today a ...

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Content Marketing, Social Media

How to Use Facebook Ads to Drive Growth at Different Stages of the Funnel

by Alex Cleanthous

It’s no secret that Facebook Ads are a powerful tool for marketing your business. As of March 2016, more than 3 million companies were taking advantage of the platform, and their spending represented 19% of the $70 billion spent worldwide on mobile adve ...

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